Vietnam’s Packaging Industry Maintains Steady Growth in 2024

According to the Vietnam Packaging Association (VINPAS), the total global import value for paper packaging in 2024 reached USD 18.2 billion, with Vietnam ranking fourth with an import value of USD 2.2 billion.

On the afternoon of May 7, VINPAS hosted its Annual Conference for Vietnam Packaging Enterprises 2025, alongside the Vietnam Packaging Awards 2025 ceremony.

According to the Vietnam Packaging Association (VINPAS), the total global import value for paper packaging in 2024 reached USD 18.2 billion.

1. Industry Performance in 2024

Mr. Nguyễn Ngọc Sang, President of VINPAS, stated that Vietnam’s packaging industry achieved several positive results in 2024.

A 2024 survey revealed that:

• 46.15% of packaging enterprises reported revenue growth of 5%–10%.

• 46% recorded profits within the same range.

The year also saw notable global market fluctuations in packaging import demand, with labeling products experiencing significant value growth.

Specifically:

• Flexible plastic packaging imports globally reached USD 9.542 billion, doubling from 2023.

  • The United States remained the largest importer, accounting for 33.5%.

  • Vietnam ranked fourth, with 30.5% growth, capturing 5% of the global share.

• For paper packaging, total global imports in 2024 hit USD 18.2 billion, up 105.5% from 2023.

  • The U.S. continued to lead with USD 5.7 billion, holding 31.2% of the global market.

  • Vietnam was the fourth-largest importer, holding 11.9% of global share with USD 2.2 billion in import value.

• In labeling, global imports totaled USD 33.489 billion, a 97% increase year-on-year.

  • Brazil led the market, followed by the U.S., and Vietnam ranked third, with USD 3.3 billion in imports.

Export Highlights

In 2024, Vietnam’s exports of packaging and labeling products reached USD 7.636 billion, marking a 20% increase from 2023.

In 2024, Vietnam’s exports of packaging and labeling products reached USD 7.636 billion, marking a 20% increase from 2023.

Key export markets included:

• The U.S., Indonesia, India, Russia, and the Philippines, underscoring strong demand and growth potential for Vietnamese packaging and labeling products.

“Overall, the packaging industry in Vietnam continues to maintain a stable growth trajectory,” Mr. Sang noted.

2. Challenges Ahead in 2025

Vietnam’s packaging sector may face new challenges stemming from U.S. trade and tariff policies.

However, Mr. Sang warned that in 2025, Vietnam’s packaging sector may face new challenges stemming from U.S. trade and tariff policies.

“This reminds us that only by strengthening our internal capabilities can Vietnamese enterprises adapt effectively to an ever-changing world,” he emphasized.

To address this, VINPAS outlined key initiatives:

• Providing industry data to help member companies benchmark.

• Strengthening internal capacity through management training programs.

• Continuing efforts to promote green transformation and the development of sustainable packaging, aimed at enhancing quality and Vietnam’s global influence in packaging.

Vietnam Packaging Awards 2025

The Vietnam Packaging Awards 2025 honored outstanding label designs from packaging and printing companies, with a strong emphasis on creativity among young designers passionate about the industry.

This year’s competition featured two main categories:

1. Vietnam Packaging – Labeling Award 2025: For label manufacturing enterprises.

2. Young Packaging Design Award 2025: For student and emerging designers.

Additionally, two special awards were introduced by the Vietnam Advertising Association and the Vietnam Pulp and Paper Association.

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Operating under the motto of “Pioneering Quality,” Hoang Vuong consistently aims for sustainable and environmentally friendly packaging solutions. We proudly hold the following certifications: FSC Certification, GMI Certification, G7 Certification, ISO 9001:2015

With over 15 years of experience in the paper packaging industry and a solid brand reputation, Hoang Vuong is a leading private paper packaging enterprise in Vietnam, partnering with numerous major brands locally and internationally. We accompany your company on the journey of innovation, seeking differentiation through continuous improvement. Your success is both an achievement and motivation for us to continue innovating and maintaining professionalism.

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