Brand Identity and Packaging Design: Building Strong Brands In today’s highly competitive market, Brand Identity and Packaging Design play a crucial role in how consumers perceive, remember, and choose a product. Packaging is no longer just a protective layer—it has become a powerful branding tool that communicates value, personality, and trust at first glance. A well-designed package, when aligned…
Digital Packaging: Vietnam’s New Export Edge At the conference “Packaging and Export Branding 2025 – From Trend to Action”, held on October 29 during the Autumn Fair 2025, Mr. Lê Hoàng Tài, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade, highlighted one of the most important trends shaping the global…
Ho Chi Minh City Promotes Green Packaging Production Ho Chi Minh City is taking strong steps toward greener packaging production. The spread of eco-friendly technologies and the use of sustainable packaging materials are seen as key opportunities for businesses to transform, enhance their brands, and attract green investment. Ho Chi Minh City is taking strong steps toward greener packaging…
Gen Z Shapes the Future of Green Consumption 1. Gen Z and Their Commitment to Sustainability Gen Z, born between the mid-1990s and early 2010s, has grown up in the middle of climate change, plastic pollution, and energy crises. Unlike previous generations, sustainability is not just a trend for them—it is a core value. For Gen Z, consumption is…
Export Carton Boxes: Key Standards You Must Know Export carton boxes play a crucial role in protecting goods during international transportation. To ensure the safety and integrity of products, these boxes must meet strict quality and design standards. In this article, Hoang Vuong Paper Packaging will guide you through the characteristics and key standards of export carton boxes. …
Paper Fruit Bags – Elevate Your Brand! As environmental protection becomes a top priority for both consumers and businesses, paper fruit bags have emerged as the ideal alternative to traditional plastic bags. Not only are they eco-friendly, but they also help enhance brand image, demonstrate a company’s commitment to sustainability, and build customer trust. Not only are they eco-friendly,…
Vietnam’s Agricultural Packaging Landscape Vietnam, a leading exporter of agricultural commodities such as rice, coffee, and fruits, is witnessing a significant shift towards sustainable packaging solutions. The paper packaging market in Vietnam is projected to grow at a compound annual growth rate (CAGR) of 9.73%, reaching approximately USD 4.14 billion by 2029. This growth is fueled by increasing global…
The trend of sustainable packaging is gaining increasing attention Sustainable packaging is an important goal to promote development and create more value for the packaging industry. It is a direction to help brands strengthen brand recognition and support from customers while contributing positively to environmental protection and sustainable development. Regarding legal regulations, Vietnam is increasingly striving and determined to…
