Creative Packaging Boosts Export Value A creative, sophisticated, eco-friendly packaging design that aligns with local cultural values can increase the value of export products by 10%–30%, and even influence consumers’ purchasing decisions. Packaging today is no longer just the “outer shell” of a product — it is the language of a brand, reflecting a company’s story, commitment, and vision….
Digital Packaging: Vietnam’s New Export Edge At the conference “Packaging and Export Branding 2025 – From Trend to Action”, held on October 29 during the Autumn Fair 2025, Mr. Lê Hoàng Tài, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade, highlighted one of the most important trends shaping the global…
Vietnam’s Booming Printing & Packaging Industry The 12th Hanoi International Printing and Packaging Exhibition (HanoiPrintPack 2025) is being held from July 2 to 5, 2025, at the Hanoi International Exhibition Center (ICE). As a key annual event in the sector, HanoiPrintPack 2025 not only showcases cutting-edge technology but also serves as a platform for professionals and businesses to shape…
AI-Era Storytelling Packaging Packaging is evolving into a powerful strategic asset, where technologies like AI (Artificial Intelligence) and AR (Augmented Reality) combine with storytelling to personalize user experiences and redefine brand identity in the digital age. In today’s marketplace, packaging must be visually appealing but also capable of telling a story. 1. Packaging as a Strategic Branding Tool Packaging…
