Packaging in Vietnam 2025: Green Growth and Innovation

On September 30, 2025, Vietnam Report announced the Top 10 Most Reputable Packaging Companies in 2025. This annual event not only honors leading businesses but also provides a comprehensive view of an industry undergoing significant transformation. From stable growth and the e-commerce boom to increasing environmental regulations and green consumer trends, Vietnam’s packaging sector is redefining its position and establishing a stronger national brand in the global supply chain.

On September 30, 2025, Vietnam Report announced the Top 10 Most Reputable Packaging Companies in 2025.

1. Stable Growth Amid Challenges

The packaging industry in 2025 shows positive growth, reflected in industrial production and domestic consumption data. According to the General Statistics Office, industrial production in the first eight months rose by 8.5%, with paper and paper products up 9.5%, and rubber and plastic products up 17.5%. Meanwhile, total retail sales reached nearly 3,500 trillion VND, up 8.1%, highlighting strong domestic demand as a key driver for packaging consumption.

Among the segments, paper packaging remains dominant. The market size reached $2.85 billion in 2025 and is projected to grow to $4.54 billion by 2030, with a CAGR of nearly 10%. This growth is fueled by green consumption trends, e-commerce expansion, and restrictions on plastic bags.

Flexible plastic packaging is expected to rise from 0.25 million tons in 2025 to 0.34 million tons in 2030, mainly serving processed foods, seafood, and healthcare, with a shift toward recyclable materials. Rigid plastic packaging shows slower but stable growth, supported by dairy, beverage, and cosmetics industries. Meanwhile, metal packaging is valued at $2.17 billion and projected to reach $2.53 billion by 2030, driven by beverages and canned foods.

However, the industry faces challenges such as imported raw material costs, international competition, and strict export standards.

Top 10 Leading Paper Packaging Companies

2. Drivers of Innovation: Green Consumption, E-Commerce, and Environmental Responsibility

The current growth of Vietnam’s packaging sector is driven by several strategic factors. Firstly, green consumption is on the rise. Vietnamese consumers increasingly prefer recyclable, reusable, or bio-based packaging. Consequently, F&B, retail, and e-commerce companies aim to reduce single-use plastics and adopt paper, bioplastics, or mono-material films. This trend pushes businesses to innovate in design and upgrade production standards to secure long-term advantages.

Secondly, e-commerce continues to boom, with a market size exceeding $25 billion in 2024, growing 20% year-on-year, ranking third in Southeast Asia. This growth directly boosts demand for corrugated cartons and convenient, eco-friendly packaging solutions for multi-modal logistics.

Thirdly, technological adoption is reshaping the industry. Innovations like 2D QR codes enable consumers to trace materials, production dates, and recycling instructions. Real-time data helps businesses increase transparency and meet stringent export requirements.

Finally, regulatory frameworks are crucial. From January 1, 2024, Decree 08/2022/ND-CP mandates recycling obligations or financial contributions to the Environmental Protection Fund. Further, Decree 05/2025/ND-CP increases mandatory recycling rates for carton packaging to 20%, encouraging businesses to adopt greener production and participate in a circular economy.

Top 10 Leading Plastic Packaging Companies

3. Expanding International Markets and Elevating Vietnam’s Brand

Vietnamese packaging is gradually establishing its position internationally. ITC Trade Map shows that in the first six months of 2025, exports rose 8.6%, with paper packaging up nearly 10% and plastic packaging up 4.7%. Paper packaging exports totaled $405 million, making it a key driver for global expansion.

The U.S., Japan, and South Korea remain the largest and most stable markets. Free trade agreements such as EVFTA, CPTPP, and VKFTA provide advantages with near-zero import tariffs. Nevertheless, challenges include strict EU recycling and traceability requirements, FDA and EPR standards in the U.S., and mandatory recycling labeling in Japan and South Korea.

Moreover, Vietnam still relies heavily on imported raw materials, especially from China (66% of imports), highlighting the need for diversified supply chains and domestic recycling capacity.

To successfully expand internationally, businesses should focus on four pillars: upgrading products with high-tech, recyclable materials, strengthening certifications and compliance, building flexible supply chains, and collaborating with global brands. These strategies can help Vietnam become a regional hub for sustainable packaging.

Top 5 Most Reputable Metal Packaging Companies in 2025

4. Future Outlook: Building Reputation Through Innovation

Vietnam Report’s media analysis shows that products, environmental policies, M&A strategies, finance, and corporate image attract public attention. Environmental policies and EPR compliance are increasingly central to reputation.

The Top 10 Reputable Packaging Companies 2025 exemplify these efforts, combining financial strength, media reputation, and innovation while linking responsibility to community and environment.

With favorable trends in green consumption, e-commerce, technology, policy, and international integration, Vietnam’s packaging sector has the potential for a breakthrough. The key lies in businesses’ ability to seize opportunities, adapt proactively, and strengthen Vietnam’s brand globally.

 

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Operating under the motto of “Pioneering Quality,” Hoang Vuong consistently aims for sustainable and environmentally friendly packaging solutions. We proudly hold the following certifications: FSC Certification, GMI Certification, G7 Certification, ISO 9001:2015

With over 15 years of experience in the paper packaging industry and a solid brand reputation, Hoang Vuong is a leading private paper packaging enterprise in Vietnam, partnering with numerous major brands locally and internationally. We accompany your company on the journey of innovation, seeking differentiation through continuous improvement. Your success is both an achievement and motivation for us to continue innovating and maintaining professionalism.

• • Address: 10/6C Street 10, Binh Hung Hoa A Ward, Binh Tan District, Ho Chi Minh City
  • Mobile: 0908.863.965 (Mr. Le Hong Son)
  • Phone: 028.62696129 – 028.22481926
  • FAX: 08.62696032
  • E-mail: havupackage@gmail.com
  • Website: www.baobigiay.vn – www.hopcungcaocap.vn
  • Fanpage: Hoang Vuong Paper Packaging Company Limited.