Green Packaging: An Inevitable Shift Toward Sustainability
“Green packaging” is no longer just a choice — it has become a strategic key to sustainable growth. For Vietnamese businesses, especially in the F&B and packaging industries, adopting eco-friendly materials is essential not only to meet consumer expectations but also to access demanding export markets such as the United States and the European Union (EU).
Consumers are increasingly drawn to eco-friendly products, recyclable packaging, and sustainable brands that demonstrate social responsibility.
1. Sustainability – The New Standard for Business
Across Vietnam, sustainable consumption is becoming a defining trend. Consumers are increasingly drawn to eco-friendly products, recyclable packaging, and sustainable brands that demonstrate social responsibility.
According to NielsenIQ, 38% of Vietnamese consumers value businesses that take concrete actions to protect the environment — and this perception directly influences their purchasing decisions.
Consequently, retailers and distributors are partnering with manufacturers that prioritize green initiatives, promoting products with biodegradable or recyclable packaging to meet the growing demand for sustainable goods.
2. The Packaging Industry’s Green Challenge
Vietnam currently has around 14,000 packaging manufacturers. However, like many other countries, the industry faces serious challenges in sustainability. Plastic consumption continues to rise, projected to exceed 11 million tons by 2025.
Statistics show that Vietnam’s plastic usage increased from 200,000 tons in 1990 to an estimated 11.6 million tons in 2025, and may reach 16.3 million tons by 2030. The average per capita plastic consumption has surged from 4 kg/year in 1990 to over 80 kg today — a dramatic rise that underscores the urgency for transformation.
As global trade becomes more integrated, adopting green production models, recycling technologies, and sustainable materials is not just a trend — it’s an inevitable evolution.
3. Green Transformation – A Strategic Imperative
Experts emphasize that “greening packaging” means replacing traditional materials with recycled, reusable, or biodegradable alternatives. This transition not only reduces plastic waste and carbon emissions but also enhances brand image and strengthens long-term competitiveness.
Moreover, adopting green technologies helps businesses align with Vietnam’s circular economy goals and meet international sustainability standards, particularly under the new Extended Producer Responsibility (EPR) regulations.
4. Innovation and Collaboration Drive the Change
Dr. Ngo Dac Thuan, Chairman of IP Group, notes that from 2019 to 2025, global packaging innovation has focused on biodegradable materials such as water-soluble films and molded pulp packaging. These solutions aim to minimize plastic use, comply with environmental policies, and respond to sustainable consumption trends.
He suggests that Vietnamese enterprises should invest in R&D, connect with research institutes and international partners, and build a strong innovation network to accelerate technology transfer in green packaging.
Furthermore, businesses need to develop skilled human resources, and upgrade facilities with modern technologies such as 3D printing, biotechnology, and nanomaterials to enhance production efficiency and sustainability.
Experts emphasize that “greening packaging” means replacing traditional materials with recycled, reusable, or biodegradable alternatives.
5. Toward a Circular and Competitive Future
Despite challenges, Vietnam has significant advantages — from abundant bio-based resources to competitive production costs. However, the country must strengthen research capabilities, infrastructure, and innovation culture to lead in sustainable packaging.
As global trade becomes more integrated, adopting green production models, recycling technologies, and sustainable materials is not just a trend — it’s an inevitable evolution. For packaging producers, this transformation is both a compliance requirement and a long-term competitive advantage in international markets such as the EU and the US.
Operating under the motto of “Pioneering Quality,” Hoang Vuong consistently aims for sustainable and environmentally friendly packaging solutions. We proudly hold the following certifications: FSC Certification, GMI Certification, G7 Certification, ISO 9001:2015
With over 15 years of experience in the paper packaging industry and a solid brand reputation, Hoang Vuong is a leading private paper packaging enterprise in Vietnam, partnering with numerous major brands locally and internationally. We accompany your company on the journey of innovation, seeking differentiation through continuous improvement. Your success is both an achievement and motivation for us to continue innovating and maintaining professionalism.
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